Gay Consumers' Brand Loyalty Linked to Corporate Philanthropy and Advertising; New National Survey by Witeck-Combs Communications/Harris Interactive Also Contrasts Gay and Non-Gay Consumers on Product Upgrades, Laser Eye Surgery, Laser Hair Removal, a
From: PR Newswire
ROCHESTER, N.Y. -- In the most recent consumer research study by Witeck-Combs Communications and Harris Interactive(R), a national cross-section of gay, lesbian, bisexual and transgender respondents (GLBT) signaled they tend to prefer popular product brands, indulge themselves, and seek product upgrades in higher proportion than their non-gay counterparts. In addition, their intention to seek laser eye surgery and laser hair removal tested at least twice as high as non-GLBT consumers.
Significantly, nearly 4 out of 10 gay consumers (39) also stated that -- quality and value ...
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